Paid Social — Monivan Digital

Put your brand
in front of your
exact customer.

Paid social is the most precise targeting tool in marketing — reach the exact person most likely to buy from you, at the exact moment they're most receptive, with creative that makes them stop and act. We build and manage paid social campaigns that produce real business outcomes.

Facebook Ads Instagram Ads LinkedIn Ads TikTok Ads Pinterest Ads YouTube Ads
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The targeting is
what no other
channel can match.

Facebook and Instagram give you access to the most detailed targeting data ever assembled — age, income, interests, behaviors, life events, lookalike audiences, and custom audiences built from your own customer list. Used strategically, paid social delivers your message to the person most likely to become your customer, before they even know they're looking.

Most small businesses waste their social ad budget on boosted posts with vague targeting and no conversion strategy. We build structured campaigns with defined objectives, tightly segmented audiences, creative tested at every stage of the funnel, and landing pages that convert the traffic we send.

From cold audience awareness campaigns to warm retargeting flows that close the sale — we manage your paid social presence as a full-funnel revenue system, not a collection of one-off boosts.

3.1B Monthly Active Users on Facebook & Instagram
Higher CTR for Retargeted Ads vs. Cold Traffic
77% of Consumers Have Purchased After Seeing a Social Ad
01 Meta Ads

The most powerful
targeting engine
in advertising.

Meta's ad platform gives small businesses access to targeting precision that Fortune 500 brands pay millions to replicate. We build campaigns across the full Meta funnel — awareness, consideration, and conversion — using custom audiences, lookalikes, and behavioral targeting to reach the exact people most likely to become your customers.

Launch Meta Ads

Most visitors don't
buy the first time.
Retargeting fixes that.

97% of website visitors leave without converting. Retargeting lets you stay in front of those warm prospects — reminding them of what they saw, overcoming the objection that stopped them, and bringing them back when they're ready to act. It's the highest-ROI use of any paid social budget.

Build My Retargeting System
01 Website visitor retargeting — page-level audience segments
02 Video viewer retargeting — engaged audience sequences
03 Lead form opener & cart abandoner retargeting
04 Customer list retargeting & upsell sequences
05 Frequency capping & ad fatigue prevention
03 LinkedIn Ads

Reach decision-makers
by job title, company
size, and industry.

For B2B businesses and professional services, LinkedIn Ads offer targeting capabilities that no other platform can match — job title, company size, industry, seniority, skills, and more. We build LinkedIn campaigns that put your message directly in front of the professionals most likely to buy from you or refer you.

Launch LinkedIn Ads

"We had tried Facebook ads before and wasted money. Monivan rebuilt everything — the targeting, the creative, the landing pages. Our cost per lead dropped by 60% in the first month."

— Central Florida Client  ·  Real Estate Industry

The platform with
the lowest CPMs
and the highest attention.

TikTok has lower cost-per-thousand impressions than any major platform — and its users give it more sustained attention than anywhere else on social media. For businesses willing to meet their audience with authentic, native content, TikTok Ads represent the most underpriced advertising opportunity available right now.

Launch TikTok Ads
01 In-Feed Video ads — native, scroll-stopping creative
02 Spark Ads — amplify your top-performing organic content
03 Interest & behavioral audience targeting
04 TikTok Lead Generation forms
05 Creative strategy — what performs on TikTok vs. other platforms
05 Audience Building

The right message
only works on
the right audience.

Your paid social ROI is determined more by your audience quality than by any other factor. We build layered audience architectures — custom audiences from your customer lists, website visitors, and engagement data; lookalike audiences built from your best customers; and interest-based cold audiences structured by funnel stage — ensuring every ad reaches the most qualified possible pool of potential customers.

Build My Audiences

The creative is
the targeting.
Make it count.

In a crowded feed, the ad that stops the scroll wins. We create paid social creative — static images, video, carousels, and UGC-style content — that looks native to the platform, speaks directly to the target audience's specific pain or aspiration, and drives the action we're after. Then we test it relentlessly until we find what converts.

Create My Ads
01 Static image ads — multiple size formats per campaign
02 Video ads — hook, story & CTA scripted for conversion
03 Carousel ads — product, service & story formats
04 Ad copy — primary text, headline & CTA variations
05 Creative performance testing & winner scaling

Every platform.
Every audience.
Every stage of the funnel.

01

Facebook & Instagram Ads

Full-funnel Meta campaigns with custom audiences, lookalikes, and creative tested to drive leads and sales at a profitable cost.

02

Retargeting Campaigns

Sequences that re-engage website visitors, video viewers, and past customers with the right message at the right moment.

03

LinkedIn Advertising

Job title, company, and industry targeting for B2B businesses and professional services that need to reach decision-makers directly.

04

TikTok Ads

Native video creative and audience targeting on the platform with the lowest CPMs and highest attention spans in social media.

05

Audience Building

Custom, lookalike, and interest-based audience architectures that ensure every dollar reaches the most qualified potential customer.

06

Ad Creative & Copy

Scroll-stopping static, video, and carousel creative paired with conversion-focused copy — tested to find what your audience responds to.

Your Best Customer Is On Social Right Now

The only question is
whether your ad
is in their feed.