Your Business in Digital — Podcast

The podcast built for
small businesses who are
done guessing.

Hosted by Tamara Mon Louis. Real digital marketing strategy, zero jargon, and tactics you can use before the episode ends. 260+ videos across 5 seasons.

260+ Episodes
5 Seasons
300 Subscribers
Free Always
Analytics Decoded: Turning Data into Actionable Insights

Latest Episode — Season 5

Analytics Decoded: Turning Data into Actionable Insights

Oct 17, 2024

Analytics provide a deeper understanding of customer behavior, market trends, and business performance. For small business owners, the…

All Episodes by Season

Every episode, every season — from the very first to the latest drop. Click any episode to watch on YouTube.

The latest episodes — AI search, digital strategy, and what's actually working right now for small businesses.

Paid ads, social media, local SEO, email, and revenue — the most comprehensive season to date.

Uncover Your Audience's Needs: Using Questions to Craft Powerful Content
May 16, 2024
Uncover Your Audience's Needs: Using Questions to Craft Powerful Content
Using the right keywords is important, but people often search for information by phrasing their problems as questions.…
Memorable Moments: Season 4 Finale Recap
May 16, 2024
Memorable Moments: Season 4 Finale Recap
It's time to rewind and look at some of the best moments on Your Business in Digital -…
Go Beyond The Likes: Discover What Every Business Owner Gets Wrong About Digital Marketing Roles
May 14, 2024
Go Beyond The Likes: Discover What Every Business Owner Gets Wrong About Digital Marketing Roles
The online market is growing, but many small businesses are missing out on the power of digital marketing.…
Discover What Every Business Owner Gets Wrong About Digital Marketing Roles—Learn More!
May 14, 2024
Discover What Every Business Owner Gets Wrong About Digital Marketing Roles—Learn More!
The online market is growing, but many small businesses are missing out on the power of digital marketing.…
Go Beyond The Likes  Strategies for Success Preparing Your Small Business for Summer
May 9, 2024
Go Beyond The Likes Strategies for Success Preparing Your Small Business for Summer
As summer approaches, small to medium businesses have an opportunity to capitalize on the changing season. While some…
Corporate Career to Small Business Success with Special Guest Glenda Lee
May 9, 2024
Corporate Career to Small Business Success with Special Guest Glenda Lee
It is true, that many corporate professionals are leaving the desk to establish their small businesses. According to…
Strategies for Success: Preparing Your Small Business for Summer
May 7, 2024
Strategies for Success: Preparing Your Small Business for Summer
As summer approaches, small to medium businesses have an opportunity to capitalize on the changing season. While some…
Leveraging Brand Advocacy in the Integrated Sales Funnel Journey (Part 5 of 5)
May 4, 2024
Leveraging Brand Advocacy in the Integrated Sales Funnel Journey (Part 5 of 5)
An integrated sales funnel helps bring different departments together for business growth and is a key part of…
Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel (Part 4 of 5)
May 3, 2024
Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel (Part 4 of 5)
The conversion stage of your sales funnel is where potential customers make their decision, where they take action.…
Closing the Deal: Strategies for Success in the Decision Stage (Part 3 of 5)
May 3, 2024
Closing the Deal: Strategies for Success in the Decision Stage (Part 3 of 5)
The sales funnel is designed to move customers from stage to stage, ultimately ending up at the decision…
Leveraging Brand Advocacy in the Integrated Sales Funnel Journey
Apr 30, 2024
Leveraging Brand Advocacy in the Integrated Sales Funnel Journey
An integrated sales funnel helps bring different departments together for business growth and is a key part of…
Hot Topics in Digital for Your Small to Medium Business
May 2, 2024
Hot Topics in Digital for Your Small to Medium Business
This special episode of Your Business in Digital was all about the hottest topics in the digital space!…
Angela Willoughby Tells It Like It Is: Likes Don't Pay the Bills #shorts #digitalmarketingsolutions
Apr 25, 2024
Angela Willoughby Tells It Like It Is: Likes Don't Pay the Bills #shorts #digitalmarketingsolutions
In this clip from last week's Wednesday episode, entrepreneur Angela Willoughby joins as a special guest. Angela throws…
Platform Takeover: Trends and Best Practices
Apr 25, 2024
Platform Takeover: Trends and Best Practices
The digital space is constantly changing, and it's important for your small to medium business to stay up-to-date…
Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel
Apr 23, 2024
Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel
The conversion stage of your sales funnel is where potential customers make their decision, where they take action.…

Content strategy, community building, and how to build a digital presence that compounds over time.

Season 3 Recap: Key Takeaways for Small Business Success
Dec 12, 2023
Season 3 Recap: Key Takeaways for Small Business Success
This season, we discussed the various digital strategies for your small businesses. We explored everything from innovative marketing…
Elevate Your Business: Mastering SEO in Digital Marketing with Favour Obasi-ike
Dec 7, 2023
Elevate Your Business: Mastering SEO in Digital Marketing with Favour Obasi-ike
Are you making Search Engine Optimization (SEO) a marketing priority to remain visible and competitive? SEO means optimizing…
Best Practices and Digital Platform Trends for Small Business Success in 2024
Dec 5, 2023
Best Practices and Digital Platform Trends for Small Business Success in 2024
Being aware of platform trends and best practices is not merely an indulgence but a necessity for small…
Mastering the Digital Landscape: Insights from Estee Santoni on Digital Marketing for Small Business
Nov 30, 2023
Mastering the Digital Landscape: Insights from Estee Santoni on Digital Marketing for Small Business
Small businesses face a significant challenge in achieving visibility in a highly competitive market. With digital marketing, however,…
Digital Buzz: Hot Topics and Trends in the Digital World
Nov 28, 2023
Digital Buzz: Hot Topics and Trends in the Digital World
In this special episode of Your Business in Digital, we are diving headfirst into the industry's hottest topics.…
Small Business Success Stories in the Digital Age with Saidah Farrell
Nov 23, 2023
Small Business Success Stories in the Digital Age with Saidah Farrell
In the burgeoning digital era, small businesses are leveraging the power of digital marketing to achieve success, and…
Why Digital Marketing Fails: Unveiling Common Pitfalls and Crafting Strategies for Success
Nov 21, 2023
Why Digital Marketing Fails: Unveiling Common Pitfalls and Crafting Strategies for Success
Businesses of all sizes turn to digital marketing strategies to reach their target audience. However, despite its potential…
Preparing Your Business for the Future with AI
Nov 16, 2023
Preparing Your Business for the Future with AI
As technology continues to rapidly advance, it is becoming increasingly important for businesses to adapt and integrate artificial…
How the East Orlando Chamber of Commerce Harnesses the Power of Digital with Dorothy Hardee
Nov 16, 2023
How the East Orlando Chamber of Commerce Harnesses the Power of Digital with Dorothy Hardee
Small businesses face a unique set of challenges when it comes to marketing their products or services. With…
Navigating the Future: Preparing Your Business for 2024 Success
Nov 14, 2023
Navigating the Future: Preparing Your Business for 2024 Success
2024 is around the corner and businesses are gearing up to face a highly competitive and technologically advanced…
Data-Driven Decisions: The Key to Digital Marketing Optimization
Nov 9, 2023
Data-Driven Decisions: The Key to Digital Marketing Optimization
As technology continues to advance at a rapid pace, a robust online presence is essential for your business…
Lead Nurturing: Long Sale Cycles and Workflows
Nov 7, 2023
Lead Nurturing: Long Sale Cycles and Workflows
As CEOs, CMOs, and CFOs, you know that a longer sales cycle can be both frustrating and challenging…
Digital Marketing for Business Growth with Dr. Vernice Richards
Nov 2, 2023
Digital Marketing for Business Growth with Dr. Vernice Richards
Welcome to our latest episode where we deep dive into the world of digital marketing for small businesses.…
Optimizing Digital Ecosystems for Effective B2B Lead Generation
Oct 31, 2023
Optimizing Digital Ecosystems for Effective B2B Lead Generation
Every aspect of your business's online presence plays a role in lead generation. With B2B decision-makers increasingly using…
Small Business Advertising: Making Every Ad Dollar Count in the Online Arena
Oct 26, 2023
Small Business Advertising: Making Every Ad Dollar Count in the Online Arena
The world of advertising is constantly evolving, and with the rise of technology, one avenue that businesses have…

The fundamentals of digital marketing for small businesses who want lasting, measurable results.

Exploring the Nexus of Sales and Digital Marketing with Independent Publishing Consultant Jeff Krum
May 25, 2023
Exploring the Nexus of Sales and Digital Marketing with Independent Publishing Consultant Jeff Krum
As the digital marketplace becomes increasingly competitive, it's crucial for SMBs leaders to streamline their marketing and sales…
Digital Marketing Season 2 Finale: Recapping the Best Strategies, Key Takeaways, and Lessons Learned
Jun 24, 2022
Digital Marketing Season 2 Finale: Recapping the Best Strategies, Key Takeaways, and Lessons Learned
It’s no secret that digital marketing has the potential to be one of the best strategies for small…
Meet the Mentors: Inspiring Conversations with Successful Entrepreneurs and Business Experts
Jun 17, 2022
Meet the Mentors: Inspiring Conversations with Successful Entrepreneurs and Business Experts
Are you a small business owner looking for guidance and advice to help make your small business as…
Email Marketing: Proven Strategies to Boost Engagement and Drive Conversions with Emily McGuire
Jun 10, 2022
Email Marketing: Proven Strategies to Boost Engagement and Drive Conversions with Emily McGuire
Are you looking for ways to connect with your potential customers, increase brand awareness and drive conversions? Email…
Using Pinterest for Small Business Growth: Maximizing Your Reach & Engagement with Crystal Waddell
Jun 3, 2022
Using Pinterest for Small Business Growth: Maximizing Your Reach & Engagement with Crystal Waddell
Do you want to know the latest digital marketing trends? As a small business, it's easy to get…
Public relations in digital marketing: Tips to Maximum Visibility and Impact with Carla Johnson
May 27, 2022
Public relations in digital marketing: Tips to Maximum Visibility and Impact with Carla Johnson
Do you want to build a strong, positive brand image and explore growth opportunities in your small business?…
The Power of Content Creation for Small Business: Proven Strategies and Techniques with CJ
May 20, 2022
The Power of Content Creation for Small Business: Proven Strategies and Techniques with CJ
Are you a small business owner looking to create powerful content that will capture the attention of your…
SEO for Small Businesses: Proven Techniques to Boost Your Website's Ranking with Favour Obasi-ike
May 13, 2022
SEO for Small Businesses: Proven Techniques to Boost Your Website's Ranking with Favour Obasi-ike
SEO for small businesses: Are you a small business owner trying to make an impact online? With the…
Digital Marketing Planning and Strategy is Key To Grow Your Business Online
May 6, 2022
Digital Marketing Planning and Strategy is Key To Grow Your Business Online
Are you looking to develop a successful digital marketing plan for your small business? Whether you're a startup…
A High-Converting Sales Funnel Strategy for Small Business with Michele Gordon
Apr 29, 2022
A High-Converting Sales Funnel Strategy for Small Business with Michele Gordon
Sales Funnel Strategy: Are you a small business looking for an effective way to increase growth and revenue?…
The Power of Digital Marketing: Techniques for Growing Your Business Online
Apr 22, 2022
The Power of Digital Marketing: Techniques for Growing Your Business Online
Are you ready to make an impact on your target audience and take your small business to the…
Mastering Branding and Design: Techniques to Elevate Your Business Identity with Maria Ransome
Apr 15, 2022
Mastering Branding and Design: Techniques to Elevate Your Business Identity with Maria Ransome
If you're a small business owner looking to make an impact, there's one thing that can help: mastering…
Target Audience and Pricing: Maximizing Customer Appeal and Profitability with Michele Gordon
Apr 8, 2022
Target Audience and Pricing: Maximizing Customer Appeal and Profitability with Michele Gordon
Are you looking for ways to reach the right customers and maximize your profits? If so, this video…
Branding Your Business: Building an Unbeatable Brand 7 Expert Tips with Jamilla Bannister
Apr 1, 2022
Branding Your Business: Building an Unbeatable Brand 7 Expert Tips with Jamilla Bannister
Branding your business: Do you want to build a strong and reliable brand identity for your small business?…

Where it all started. The Your Business in Digital framework, from the ground up.

Season 4 is Back! #digitalmarketing #sales #shorts
Feb 16, 2024
Season 4 is Back! #digitalmarketing #sales #shorts
Exciting news! 'Your Business in Digital' is back with a brand-new season! Join us on Monday, February 19th…
Join Andrea Ragoo in the Season 4 Premiere of Your Business in Digital!
Feb 17, 2024
Join Andrea Ragoo in the Season 4 Premiere of Your Business in Digital!
Your Business in Digital is BACK for a brand new season! Join us on Monday, February 19th at…
Data-Driven Assessments for a Winning Digital Marketing Strategy
Feb 20, 2024
Data-Driven Assessments for a Winning Digital Marketing Strategy
Unlock digital marketing success with a deep-dive analysis! We research and evaluate your business, audience, and competitors to…
Concept to Conversion: Building a Successful Campaign Strategy
Feb 22, 2024
Concept to Conversion: Building a Successful Campaign Strategy
For a small online business, planning and running successful campaigns really matter. Having a well-thought-out campaign strategy can…
Behind the Scenes of a Successful Campaign: Strategies for Executives
Feb 27, 2024
Behind the Scenes of a Successful Campaign: Strategies for Executives
In our previous episode, we delved into the intricacies of planning a successful campaign for your small business.…
Sales in the Digital Age: Overcoming Common Pitfalls
Feb 29, 2024
Sales in the Digital Age: Overcoming Common Pitfalls
Achieving sales success is crucial, yet common pitfalls like neglecting lead nurturing, overlooking diverse touchpoints, or failing to…
Strategic Lead Nurturing: Optimizing Workflows for Business Growth
Mar 5, 2024
Strategic Lead Nurturing: Optimizing Workflows for Business Growth
B2B lead nurturing services help you build relationships and nurture potential customers, keeping your small to medium business…
Dollars and Clicks: The Interplay between Finance and Digital Marketing Strategies
Mar 7, 2024
Dollars and Clicks: The Interplay between Finance and Digital Marketing Strategies
Finance plays a critical role in supporting and driving the success of your SMB's digital marketing initiatives. By…
Increase Conversion Rates with Personalized Digital Marketing: The CRM Advantage
Mar 12, 2024
Increase Conversion Rates with Personalized Digital Marketing: The CRM Advantage
CRM, or customer relationship management, is a powerful tool that can be leveraged to significantly boost your SMB…
Utilizing A.I for Small Business Success
Mar 14, 2024
Utilizing A.I for Small Business Success
Artificial intelligence (AI) is rapidly transforming the business landscape. It can be used for automated targeting, lead generation/nurturing,…
TikTok Ban:  A Wake Up Call for Business Owners
Mar 19, 2024
TikTok Ban: A Wake Up Call for Business Owners
Is your business on TikTok? A potential ban could impact your reach. Michael Wiltshire leads the Hot Topic…
From Keyword to Creation: The Content Creation Checklist Guide
Mar 19, 2024
From Keyword to Creation: The Content Creation Checklist Guide
Content creation is the process of creating various forms of media that appeal to your target audience. It…
Go Beyond the Likes: The Content Creation Checklist Guide
Mar 20, 2024
Go Beyond the Likes: The Content Creation Checklist Guide
Content creation is the process of creating various forms of media that appeal to your target audience. It…
Optimizing the Customer Journey for Your Online Buyer Persona
Mar 21, 2024
Optimizing the Customer Journey for Your Online Buyer Persona
Buyer personas and customer journeys are like a map and compass for your small business. Personas pinpoint your…
Video Marketing Campaigns: Creating The Customer Journey with Video Content
Mar 21, 2024
Video Marketing Campaigns: Creating The Customer Journey with Video Content
In today's episode, Deborah Mitchell, a veteran television producer and founder of Deborah Mitchell Media & Associates, dives…

Rapid-fire breakdowns of the 7 digital marketing trends every entrepreneur needs to act on — Season 2.

Why Your Website Is Not a Magazine And What To Do About It
Mar 21, 2023
Why Your Website Is Not a Magazine And What To Do About It
Take your small or medium business (SMBs) website to the next level! It's time to ditch the magazine…
How to Convert More Visitors Into Customers with a Winning Website Strategy
Mar 23, 2023
How to Convert More Visitors Into Customers with a Winning Website Strategy
Are you looking for a website strategy for your small business? Having an effective digital presence should be…
SEO For Small Businesses: 7 Questions to Ask Before Hiring a Marketing Agency for SEO
Mar 28, 2023
SEO For Small Businesses: 7 Questions to Ask Before Hiring a Marketing Agency for SEO
Are you looking to outsource your (SEO) for your small business? Before signing up with a digital marketing…
7 Secrets Revealed - Discover the truth about SEO success ft. Eric Davis
Mar 30, 2023
7 Secrets Revealed - Discover the truth about SEO success ft. Eric Davis
Search engine optimization or SEO is the process of optimizing a website or web page to rank higher…
The Frustration of Content Creation with No Views: Lost in the Digital Abyss
Apr 4, 2023
The Frustration of Content Creation with No Views: Lost in the Digital Abyss
Content creation and content marketing are integral parts of any successful digital marketing strategy. Together they enable small…
Content Creation A Step-by-Step Process for Small Business Owners & SMBs
Apr 6, 2023
Content Creation A Step-by-Step Process for Small Business Owners & SMBs
Are you a small business or enterprise that struggles with the content creation process? From developing ideas to…
Why Lead Generation is Critical for Your Small Business Success
Apr 11, 2023
Why Lead Generation is Critical for Your Small Business Success
Do you understand the importance of Lead generation for your small business? As a small/medium business, your success…
Lead Nurturing Small Business Converting Leads into Customers
Apr 13, 2023
Lead Nurturing Small Business Converting Leads into Customers
Are you struggling to get potential customers through your sales funnel? Do you have dozens of leads without…
Is Lead Generation Hard? Two Effective Lead generation tips for small businesses
Apr 14, 2023
Is Lead Generation Hard? Two Effective Lead generation tips for small businesses
Is Lead Generation Hard? Two Effective Lead generation tips for small businesses Effective lead generation can provide small…
Mastering the Sales Funnel: Build a Sales Funnel That Converts
Apr 18, 2023
Mastering the Sales Funnel: Build a Sales Funnel That Converts
Looking to generate more customers and profits for your business? A well-designed sales funnel is a powerful tool…
Lead generation  for Small Business, it is critical for growth
Apr 17, 2023
Lead generation for Small Business, it is critical for growth
For your small business, having a successful lead generation strategy can mean the difference between success and failure.…
Demystifying Digital Marketing For Small Business Owners - Voice of a Business Owner with Amy Fazio
Apr 20, 2023
Demystifying Digital Marketing For Small Business Owners - Voice of a Business Owner with Amy Fazio
Digital Marketing For Small Businesses is critical! As technology continues to rapidly evolve, having an effective digital strategy…
Measuring Online Success: Essential Metrics and KPIs for Small Business Digital Marketing
Apr 25, 2023
Measuring Online Success: Essential Metrics and KPIs for Small Business Digital Marketing
Digital Marketing Metrics and KPIs are Essential for Small Businesses Knowing how to measure the success of your…
How to Choose The Right CRM for Your Small Business with  Lyndon Brathwaite
Apr 27, 2023
How to Choose The Right CRM for Your Small Business with Lyndon Brathwaite
Choosing the right CRM for your small business is key to keeping things organized while managing customer relationships.…
Small Business Advertising: Seven Innovative Ideas for Growth and Visibility
May 2, 2023
Small Business Advertising: Seven Innovative Ideas for Growth and Visibility
Advertising ideas for small businesses: Are you a small business seeking new advertising ideas? In the current digital…

The original Top 7 at 7 series — 13 weekly episodes on the trends shaping digital marketing.

Target Audience and Pricing: Maximizing Customer Appeal and Profitability with Michele Gordon
Apr 8, 2022
Target Audience and Pricing: Maximizing Customer Appeal and Profitability with Michele Gordon
Are you looking for ways to reach the right customers and maximize your profits? If so, this video…
Digital Marketing Success Stories: Real Life Examples of Businesses Thriving Online
Mar 25, 2022
Digital Marketing Success Stories: Real Life Examples of Businesses Thriving Online
It's no surprise that digital marketing is a crucial tool in the success of businesses all over the…
Mastering Branding and Design: Techniques to Elevate Your Business Identity with Maria Ransome
Apr 15, 2022
Mastering Branding and Design: Techniques to Elevate Your Business Identity with Maria Ransome
If you're a small business owner looking to make an impact, there's one thing that can help: mastering…
The Power of Content Creation for Small Business: Proven Strategies and Techniques with CJ
May 20, 2022
The Power of Content Creation for Small Business: Proven Strategies and Techniques with CJ
Are you a small business owner looking to create powerful content that will capture the attention of your…
A High-Converting Sales Funnel Strategy for Small Business with Michele Gordon
Apr 29, 2022
A High-Converting Sales Funnel Strategy for Small Business with Michele Gordon
Sales Funnel Strategy: Are you a small business looking for an effective way to increase growth and revenue?…
Using Pinterest for Small Business Growth: Maximizing Your Reach & Engagement with Crystal Waddell
Jun 3, 2022
Using Pinterest for Small Business Growth: Maximizing Your Reach & Engagement with Crystal Waddell
Do you want to know the latest digital marketing trends? As a small business, it's easy to get…
Branding Your Business: Building an Unbeatable Brand 7 Expert Tips with Jamilla Bannister
Apr 1, 2022
Branding Your Business: Building an Unbeatable Brand 7 Expert Tips with Jamilla Bannister
Branding your business: Do you want to build a strong and reliable brand identity for your small business?…
SEO for Small Businesses: Proven Techniques to Boost Your Website's Ranking with Favour Obasi-ike
May 13, 2022
SEO for Small Businesses: Proven Techniques to Boost Your Website's Ranking with Favour Obasi-ike
SEO for small businesses: Are you a small business owner trying to make an impact online? With the…
Public relations in digital marketing: Tips to Maximum Visibility and Impact with Carla Johnson
May 27, 2022
Public relations in digital marketing: Tips to Maximum Visibility and Impact with Carla Johnson
Do you want to build a strong, positive brand image and explore growth opportunities in your small business?…
Email Marketing: Proven Strategies to Boost Engagement and Drive Conversions with Emily McGuire
Jun 10, 2022
Email Marketing: Proven Strategies to Boost Engagement and Drive Conversions with Emily McGuire
Are you looking for ways to connect with your potential customers, increase brand awareness and drive conversions? Email…
The Power of Digital Marketing: Techniques for Growing Your Business Online
Apr 22, 2022
The Power of Digital Marketing: Techniques for Growing Your Business Online
Are you ready to make an impact on your target audience and take your small business to the…
Meet the Mentors: Inspiring Conversations with Successful Entrepreneurs and Business Experts
Jun 17, 2022
Meet the Mentors: Inspiring Conversations with Successful Entrepreneurs and Business Experts
Are you a small business owner looking for guidance and advice to help make your small business as…
Digital Marketing Planning and Strategy is Key To Grow Your Business Online
May 6, 2022
Digital Marketing Planning and Strategy is Key To Grow Your Business Online
Are you looking to develop a successful digital marketing plan for your small business? Whether you're a startup…
Digital Marketing Season 2 Finale: Recapping the Best Strategies, Key Takeaways, and Lessons Learned
Jun 24, 2022
Digital Marketing Season 2 Finale: Recapping the Best Strategies, Key Takeaways, and Lessons Learned
It’s no secret that digital marketing has the potential to be one of the best strategies for small…

About the Show

Real strategy.
No fluff. No jargon.

Your Business in Digital is hosted by Tamara Mon Louis — founder of Monivan Digital and a 20-year veteran of enterprise marketing at Hilton Worldwide, St. Jude Children's Research Hospital, and Pearson Education.

Every episode translates complex digital marketing into clear, actionable steps that small and medium-sized business owners can implement immediately — whether you have a team or just yourself. Search, social, AI, email, paid ads, content strategy — Tamara covers it all, and she doesn't waste your time.

New episodes drop regularly. Subscribe on YouTube so you never miss one.

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5 Seasons
260+ Episodes
20+ Years of Expertise
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